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When setting up a business, you ideally want to create a brand identity that the consumer will identify with quality and value for money. Branding is often overlooked by eager entrepreneurs and in this article, we present you with a few common branding mistakes that you should avoid.
Failing to research your competitors
This helps you to gain a deeper understanding of what the industry standards are, while you can also see what other businesses are offering and not offering and that can help you create an attractive package. One solution is to make contact with a leading Australian personal branding agency and let the professionals create a winning brand that stands the test of time.
Failing to have a deep understanding of your target audience
The more you know about your target groups, the better your branding will be. Knowing their demands, needs, expectations and the things they identify with will help you to forge a brand that stays in their memory.
Being inconsistent
Branding isn’t a question of logo design and that’s it; far from it! Consistency is vital when creating a winning brand; be consistent with your communication and presentations and review every news bulletin before it goes out. Indeed, everything the company puts out in terms of external communication should be carefully vetted; you can delegate one employee to take on this role.
Lack of market research
It is a common mistake to choose a logo and business slogan without doing any market research; you need to have a deep understanding of your target audience and the best way to do this is by researching the market.
Failure to use social media effectively
Social media is a very powerful medium, with Facebook, X, Instagram and Tik-Tok all great platforms to use in your branding efforts. Some small businesses mistakenly think that such platforms are only for social chit-chat, when, in fact, millions of people use social media platforms on a daily basis.
If you are in the process of planning a business startup, we recommend that you approach a leading Australian branding agency, an organization that has all the solutions. Let the experts take your concept and create a winning brand that everyone identifies with.
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