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In 2024, travel is one of the most popular and lucrative niches for influencers. Instagram serves as a vast playground for travel influencers looking to promote their content, inspire their audience and make their mark. However, in such a highly competitive online world, merely posting content on a daily basis won’t help them get engagement. The travel content should be visually captivating and eye-catching enough to capture interest in just 3 seconds. Besides the beauty of the content, making it reach the right audience is also crucial to boost Instagram likes.
Whether you have already created your travel page or are planning to do so, we have you covered. Instagram is a dynamic platform that lets you post in different mediums, such as reels, IGTV, posts, stories, etc. Moreover, using the right marketing strategies can help you get more Instagram likes than ever before. In this blog, we’ll discuss the top methods for increasing likes as well as interesting content ideas that draw readers in. We’ll cover every avenue to get Instagram likes, from page optimization to collaborating with influencers.
Optimize your Page
The first and most important step is to optimize your Instagram travel page to increase discoverability and capture an audience. This includes:
Profile Picture: Use a high-quality and eye-catching profile picture that resonates with the travel niche. It can be your brand logo, a professional headshot, a nature picture, or your own travel picture.
Bio: Craft a relevant and compelling bio that tells who you are, what you do, and what you offer in an engaging and understandable manner. Also, add a relevant keyword and CTA (if available).
Highlight Covers: Design highlights with custom highlight covers to reflect your brand’s content. Create categories like destinations, tips, mountains, food, journey, vlogs, reviews, etc.
Keep It Consistent
Instagram prioritizes pages that post content on a regular basis. Thus, consistent posting is essential for increasing reach and likes. To keep your posting consistent:
Post Regularly: Post content daily on your page to keep your audience engaged and interested. Some people believe posting once per day is fine, while others consider posting multiple times a day. This depends on factors like niche, content availability, follower demands, time you can invest, etc. The main thing is posting high-quality and engaging content at least once a day.
Post at the Right Time: Post during the peak hours when your target audience stays active. This helps you reach the right people at the right time and maximize engagement. Use analytics to find out at what time your content performs the best.
Engage with Your Audience: Don’t forget to interact with your audience regularly while keeping up the consistency in your posts. This helps you reach more people, get more likes, and shows your audience that you’re listening and value them. Reply to comments, DMs, message requests, etc., and conduct interactive polls, quizzes, AMAs, etc., to learn your audience’s preferences and feedback.
Purchase Instagram Likes
Many people think that purchasing likes is an unethical practice. However, the reality is that purchasing likes from a reputable company, along with posting high-quality content, can create a balanced approach. When done correctly, this method can boost engagement, reach and visibility. To do that, choose a reputable provider – Stormlikes is top-rated Instagram engagement selling company that has been in the market for years. After that, post high-quality travel content and purchase likes for them. The high number of likes on high-quality posts does not trigger suspicion, as such content gets organic engagement also.
Use Travel Hashtags
Using the right hashtags can 10x the number of likes on your posts and make your content go viral easily. They also increase the visibility and reach of your posts, driving more audience to your profile and thus increasing followers. To harness their full potential, combine a mix of popular, relevant and brand hashtags:
Popular Hashtags: Use popular travel-related hashtags, such as #Travel, #Traveler, #Wanderlust, #TravelGram, etc., to reach a broader audience. You can also use destination-specific hashtags like #ParisTravel, #TokyoAdventure, #NewYorkCity, etc.
Relevant Hashtags: Find and use content-specific hashtags related to your post’s topic. For example, #BeachVibes for beach photos, #Mountaintravel for mountain pictures, #Cityscape for urban photography, #SoloTravel for solo trips, etc.
Brand Hashtags: Create your own unique brand hashtag to establish a distinctive presence and build a community around it. It should be your travel brand or page name, such as #WanderLux, #WanderWithLisa, #TravelTalesByEmma, etc.
Collaborate with Other Influencers
Collaborating with other travel influencers is the best way to increase your profile’s reach and engagement. This includes working with other travel influencers to cross-promote each other’s content or paying them for your promotion. When you collaborate with popular influencers, you can tap into their broad audience and captivate them with your engaging and high-quality content. There are chances that you can get massive likes and even followers if your content appeals to them. However, popular influencers typically partner with accounts that have a significant level of engagement to prove their credibility.
Post High-Quality Content
Here comes the most important part – creating and posting high-quality content. Travel content is not just limited to photography but also has a variety of engaging content types to captivate and educate the audience. This includes:
High-Resolution Landscape Images: Crisp and clear photos of exotic destinations, landscapes, scenic vistas, sunsets, mountains, beaches, waterfalls, landmarks, caves, temples, palaces, etc.
Local Culture and Interaction: Vibrant photos of the local culture, such as traditions, festivals, cuisine, outfits, etc. It also includes your personal interaction with locals, their stories, struggles, cultural practices, unique information about the place, etc.
Travel Vlogs: Short travel clips or vlogs about places and your travel experiences. They can include destination highlights, city exploration, tasting local cuisines, interacting with locals, and doing adventure activities.
Destination Guides: In-depth guides about popular destinations you have visited. The destination guides include must-see landmarks, local cuisine, luxury hotels, budget-friendly hotels, tours, hikes, cultural events, hidden gems, etc.
Travel Hacks and Tips: Useful tips for travelers, such as booking hacks, packing tricks, budget tips, flight hacks, accommodation hacks, safety advice, money-saving tips, health tips, etc.
Behind-the-Scenes: Snippets of your planning phase like researching destinations, booking flights, packing luggage, and more. Also, BTS can involve unexpected moments such as dealing with weather changes, chatting with locals, figuring things out, mealtimes, and so on.
Travel Quotes: Travel quotes to inspire, motivate, and connect with your audience! You can share travel quotes on inspiration, adventure, discovering new places, the joy of traveling, mountains, traveling with friends, and more.
Personal Stories: Share your personal travel adventures, stories, and the lessons you’ve picked up along the way. Dive into travel mishaps, cultural encounters, top destinations, special moments, personal growth, and more.
Time-lapses and Slow-Mo: Time-lapse include beautiful scenes such as sunsets, star trials, cloud movements, setting up a campsite, cooking a meal, bustling city scenes, etc. Slow-mo includes dynamic actions, such as waves crashing, people dancing, droplets falling, animals moving, fireworks, food texture, etc.
Conclusion
Along with creating high-quality content, there are many other aspects that affect the engagement of any Instagram page. These aspects range from profile optimization to collaborating with influencers. We have discussed the top strategies to make your content reach the target audience and serve the desired purpose. When your content hits the right audience, they tend to engage more with your posts. Whether you’re a seasoned travel influencer or just starting out, these tips can amp up your Instagram profile and ensure every post hits the mark.
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